Radio advert analysis

As I wanted my film to be reached by as many audiences as possible I decided to reach into radio adverts to see what went in them and the effect it could potentially have on the audience. As there will be more than one method of marketing to showcase my film it will reach a different and larger audience. From watching different radio adverts there are four main things to analyse which are:

• Voice over
• Dialogue from the film
• Sound effects 
• Music

By looking at these examples I will be able to see what effects it has on the promotion of the film. This will then allow me to easily decide what I want to go in my radio advert to make it more effective on my target audience. The following clips are radio adverts for the films, Gravity, Pacific Rim, The Conjuring and The Great Gatsby. Out of all these films I thought upon first hearing that The Conjuring had a better advert so I decided to analyse it more to see how it was affecting it's audience.

The radio advert starts with a voice over "from the director of saw". By announcing that the film is made by the same director of other successful films it can persuade people to watch the film as they may already be fans of the saw films. There is also sound effects which is almost like a screeching noise. This creates suspense and makes the audience anticipate that something bad may happen. There is a continuous swap between the voice over and the music in the background. By having this change it keeps the audience interested as well as creating suspense as people are waiting to hear the information from the voice over. "The horror event of the year" is also used when talking about the film from the voice over. They're using a well considered list of words as they are using them to persuade people to go and watch the film. By saying it's the event of the year, the audience won't want to feel like they will be missing out making them go watch the film.

Also, complimenting the sound effects and the music in the background is dialogue from the film. "I see the dark entity that haunts your house". Throughout the trailer they use loaded words which make the audience have certain connotations to words such as "dark" and "haunt". By having these words the audience pressume what the film is about as well as creating mystery as they are not giving all the information away.

After the dialogue from the film it cuts back to the voice over; "critics call it a masterclass in absolute terror". Again they are using persuasive language to encourage the audience to go and watch the film. By doing this they are presenting the film in a positive light which will have more of an impact. There is still the music and sound effects in the background as it is still being used to create suspense. It also adds more depth as if it was just the voice over it would be bland. "Genuinley frightning and sensationally entertaining" are adjectives used by the voice over. 

There is then whispering from dialogue from the film "look what you made me do". This then makes the audience what has happened and who has done it. By making the audience question what is happening it is making them eager to find out how the story develops and ends. 

There is then information given from the voice over about the film. "The conjuring in cinemas now", "Rated 15"  and whilst this is being said there is a sound effect of knocking in the background and we are unaware of what the knocking sound is.

By looking at these radio adverts it has given me an idea of what I want to include in mine. I will add information about the film but not a large quantity as I want to keep the audience interested as the radio advert is meant to persuade the audience to watch the film. Although, the radio trailer was for a horror film and mine is a comedy it was still useful as there was information of what looks good and should be included in the trailer.